Research dossier
Eight stakeholder interviews, twelve target-buyer interviews and a ten-competitor comparison.
H2O / THREE STATESICE
ICE
Establish the core.
Define the position, identity and decisions that keep your business recognizable as the conditions change.
6 weeksDefined delivery period€40,000Reference engagement
Discuss this engagement THE MANDATE
Conviction that holds under pressure.
For a business preparing to enter its next market.
What you
take forward.
A defined set of outputs, with clear ownership and acceptance criteria.
Brand constitution
Positioning, audience priorities, a central promise, supporting evidence and strategic exclusions.
Identity system
Visual and verbal identity, image direction and ten essential application templates.
H2O State Map
What stays constant, what adapts to the market and who approves each decision.
Measurement foundation
An event dictionary, CRM stage definitions and a baseline dashboard connected to one existing source.
Expansion roadmap
Twelve months of priorities, dependencies, accountable owners and decision gates.
Media spend, third-party licences, location filming and additional markets are separately scoped. The final proposal records responsibilities and acceptance criteria.
YOUR NEXT STATE
Bring a market.
Bring a mandate.
Discuss your next market Founder-led in Oldenburg. Built for collaboration across borders.