Understand
Establish the buyer, barriers and evidence the destination market needs.
H2O / STATE 02
LIQUIDActivate the market.
Turn international expansion into a connected path from first impression to qualified conversation.
One destination market12 weeks of delivery€95,000
01 / THE UNCOMFORTABLE TRUTH
Every channel wins.
The pipeline stalls.
A campaign earns attention. A website captures inquiries. A CRM records activity. The gaps between them can still stop qualified opportunities from reaching sales.
When nobody owns the complete buying journey, you pay to generate momentum and pay again to recover what gets lost.
AttentionUnderstandingQualified conversation
02 / THE PARADIGM SHIFT
Your next market
tests the whole system.
Entering a market changes what buyers recognize, which evidence they trust and how they decide. Positioning, local expression, digital experience and sales response must work together.
03 / THE SOLUTION
One market.
One connected
path to revenue.
LIQUID brings local positioning, the flagship website, campaign activation and CRM journeys into a single, defined engagement. Your team receives a system it can operate and improve.
04 / THE MECHANISM
Understand.
Connect. Improve.
Connect
Build the website, campaign and CRM handoffs around one conversion path.
Improve
Run three experiments across two channels. Let conversion data and sales feedback guide the next decision.
05 / THE ARSENAL
Precision behind
every movement.
H2O State Map
A shared decision framework for what stays recognizable and what adapts.
Connected experience and CRM
Reusable CMS templates, consent-aware events, agreed qualification stages and source tracking.
AI with human judgment
Research synthesis, first-pass transcreation and approved asset variations, reviewed before release.
Accumulated learning
An experiment record connects each hypothesis, decision and observed result. Implementation fits your approved stack and procurement requirements.
06 / THE RIPPLE EFFECT
Follow the value.
Keep the evidence.
Every engagement starts with an agreed baseline, qualification definitions and measurement period. We distinguish delivery from buyer behavior and commercial outcomes.
Conversion
Inquiries becoming qualified opportunities.
Accepted pipeline
Opportunities recognized by your sales team.
Closed revenue
Verified outcomes, reported separately from pipeline.
Measurement framework, not client results. ROI is reported only when incremental profit, attribution and full costs can be substantiated.
Inspect our current work and studies07 / THE ARCHITECTURE
Defined before
kickoff.
Six tangible outputs. One connected market activation system.
Market Expression Guide
Localized messaging, buyer objections, proof requirements and local language or cultural review.
Flagship website
Up to eight reusable page templates, a CMS, one source language and one destination-market language.
Two conversion journeys
Discovery to inquiry, and inquiry to qualified opportunity. Forms, CRM routing and five approved nurture messages.
Launch campaign system
One central concept, one sixty-second motion film, six short edits and twelve reusable static formats.
Three acquisition experiments
Two channels, defined hypotheses, audiences, landing-page variations and continuation or stop criteria.
Evidence report
An executive review 90 days after launch, covering conversion, qualified demand and available sales outcomes.
08 / THE INVESTMENT
One mandate.
One investment.
€95,000
Fixed fee. One destination market.
Twelve weeks of delivery, plus the evidence report and executive review 90 days after launch. Two consolidated review rounds per major stage.
€38,000At kickoff€38,000Build plan approved€19,000Launch and handover
Paid media, CRM and platform subscriptions, location filming and additional markets are separately scoped. Ongoing campaign management after handover requires a separate agreement. Applicable taxes are addressed in the proposal.
09 / THE FLOW
Clarity in thirty days.
Momentum by design.
The first month aligns the market, message and mechanism. Production follows clear review gates.
- Days 1–5
Establish control
Confirm the sponsor, market, objective, access requirements and qualification definitions.
- Days 6–12
Resolve assumptions
Review buyer evidence, objections and sales feedback. Agree the baseline and measurement plan.
- Days 13–20
Design the journey
Approve market expression, website structure, conversion paths and CRM handoff rules.
- Days 21–30
Make it tangible
Review the interactive prototype, campaign direction and sequenced production plan.
- Weeks 5–8
Build and validate
Produce the website and campaign assets. Validate integrations and tracking.
- Weeks 9–12
Launch and hand over
Activate the market, run the agreed experiments, refine and hand over the system.
- 90 days after launch
Review the evidence
Assess conversion, qualified demand and available sales outcomes against the agreed baseline.
The schedule assumes timely access, an established brand foundation and consolidated decisions. The 90-day observation period begins at launch.
10 / THE CATALYST
Bring a market.
Bring a mandate.
A proven offer. An accountable sponsor. The resources to activate the opportunity.
Accepted applications progress to a thirty-minute director review to assess fit, dependencies and the next decision.